Branding, Base Hillel, 2015

Base is an institution, where the home of a Rabbinic family serves as a home-base, a grounding point for young adults. Each Base reflects the personality of the Rabbinic couple and embodies their vision for a vibrant Jewish community, every Base is committed to pluralism and is founded upon three core values: hospitality, learning, and service.

Together with MTWTF I’ve created a new branding for Base. Where the logo represents a ‘box’ or ‘home’. Inside the ‘home’ both a latin letter B is represented as well as the Hebrew letter Beth.

The Base logo represents a ‘box’ or ‘home’. Inside the ‘home’ both a latin letter B is represented as well as the Hebrew letter Beth. The Base wide logo that adds the other letters in the word Base. Stationary containing both the short logo and the wide logo.

Apparel that will be worn during workshops and gatherings.

Finding like minded people, meetings and the closest ‘Base’ to your home is easily found through the website. basehillel.org