Branding, Schwandt Infographics, 2008

Schwandt Infographics make complex information understandable by means of infographics, animations, data-, process-, and interactive visualizations.

A new branding identity visualizes the design and working process of creating infographics and data-, process-, and interactive visualizations. A hand made font visualizes illustrator/auto-cad drawing technique that is usually hidden. It shows the skeleton of infographics.

Client: Karin Schwandt
Role: Creative Director

Word mark and logo contains a hand made font that shows the technical way of drawing in vectors.

The stationary has a technical grid that supports the logo and necessary information.