Jeroen SikmaIdentity and Experience Design.
Jeroen SikmaIdentity and Experience Design.
Selected/( DuPont )

DuPont

2019

  1. 1.Logo

For over 200 years, DuPont has driven innovation that has transformed daily life, creating iconic materials like Kevlar, Tyvek, and Corian. Following its 2017 merger with Dow, DuPont emerged in 2019 as a standalone leader in Specialty Products, focused on delivering advanced solutions across industries through science, technology, and a legacy of groundbreaking achievements.

Building on more than a century of brand equity, DuPont's refreshed logo carefully modernizes one of the most iconic corporate marks in history. The update unites "Du Pont" into a single word and introduces bold, contemporary typography that reflects the company's forward-looking spirit. By opening the historic oval for the first time since 1906, the new design symbolizes collaboration, transparency, and the open exchange of ideas-capturing DuPont's ongoing commitment to innovation and partnership while honoring the heritage that made the mark enduring

1.1

Logo

1.2

Logo

1.3

Logo

1.4

Logo

DuPont

2019

  1. 1.Logo

For over 200 years, DuPont has driven innovation that has transformed daily life, creating iconic materials like Kevlar, Tyvek, and Corian. Following its 2017 merger with Dow, DuPont emerged in 2019 as a standalone leader in Specialty Products, focused on delivering advanced solutions across industries through science, technology, and a legacy of groundbreaking achievements.

Building on more than a century of brand equity, DuPont's refreshed logo carefully modernizes one of the most iconic corporate marks in history. The update unites "Du Pont" into a single word and introduces bold, contemporary typography that reflects the company's forward-looking spirit. By opening the historic oval for the first time since 1906, the new design symbolizes collaboration, transparency, and the open exchange of ideas-capturing DuPont's ongoing commitment to innovation and partnership while honoring the heritage that made the mark enduring

1.1

Logo

1.2

Logo

1.3

Logo

1.4

Logo

Credits


Year

2019

Client

DuPont

Sr. Partner

Brendan Múrphy

Partner

Michael Guerin

Design Director

Jeroen Sikma

Sr. Designers

Kaito Gengo, Coco Han

Awards


Graphic Annual Awards 2020

Graphic Annual Awards 2020

Gold: Logo

Graphic Design USA 2019

Graphic Design USA 2019

Logo & Brand Identity

Transform North America 2019

Transform North America 2019

Gold: Visual Identity Industrial Sector

News & Recognition


Brandnew

Brandnew

Oval my ol’ Pal

Adweek

Adweek

Why DuPont Decided to Change Its Logo After Almost a Century

Adage

Adage

Dupont's new logo drops a major feature to signify its more 'collaborative' approach