Paze is a digital wallet platform backed by leading U.S. banks, designed to streamline online payments with speed, security, and convenience. It enables consumers to check out quickly without creating new accounts or sharing sensitive information, while helping merchants reduce friction at the point of purchase.

Lippincott partnered with Paze to craft a fresh brand identity that conveys trust, ease, and modern simplicity. The new visual system combines approachable design with a secure, technology-forward aesthetic, helping position Paze as the go-to payment solution for both consumers and merchants.